About Me
Austin Allen
With over a decade of experience in marketing technology (MarTech), operations, project management, consulting, and software implementation, I specialize in helping businesses scale their systems, streamline their tech, and boost performance. I've led teams, rebuilt entire tech infrastructures from the ground up, and helped clients unlock millions in untapped revenue through smart automation, strategic CRM deployment, and bulletproof email deliverability. Whether it's launching a new marketing division or optimizing an existing MarTech stack, I bring both big-picture thinking and hands-on technical execution to the table.
At the core of my work is a passion for making the complex feel effortless. I’ve worked across platforms like Salesforce, Iterable, Optipub, WordPress, AWS, Twilio/Sendgrid, HubSpot, and countless other systems. I create systems that not only perform but empower the teams behind them. I believe the best tech is the kind you don’t have to think about because it just works. My approach is equal parts creative problem-solving, technical rigor, and a focus on outcomes that matter to your bottom line.
Beyond work, I’m a proud dad of three awesome kids, two boys, and a girl and we live in Georgetown, Texas. Our household is rounded out by two energetic dogs and a pompous gutter cat named Duchess "Cat" Middleton. I am a bit of a car enthusiast, but these days my weekends are spent building epic blanket forts, cheering from the sidelines of youth sports (3 kids in sports means I'm an occasional kids chauffeur), or heading out for a scenic drive. And in the quieter moments after bedtime stories are read and lights are out, I’ve been chipping away at earning my private pilot’s license because I like to learn new things.
Highlighted Projects
New Marketing "Special Projects" Division
Led the technical side of a new marketing division within a large and public FinPub company. This division, designed from the ground up, was responsible for generating over 20% of annual new revenue by utilizing new softwares and ideas. From backend architecture to frontend delivery and automation, I ensured every piece of the system contributed. Our division was where new software and tech was tested for broader organizational acceptance and deployment.
Email Deliverability
Took a dormant email list with a damaged sender reputation and completely rebuilt the content, authentication (dmarc, dkim, spf), and utilized smarter segmentation. After warming the IPs and cleansing the list, we achieved a 90%+ inbox rate and re-engaged over 150,000 subscribers. Utilizing my 4 key drivers of deliverability; volume, hygiene, segmentation, authentication I have done this dozens of times for clients.
From Concept to Scale
Worked with a startup financial publisher to take their newsletter operations from concept to scale. By designing a low-cost and high-scaling infrastructure and automation logic, we went from zero to over $1M ARR in under 10 months.
Developed High-Converting Webinar & VSL Funnel Infrastructure
Designed and implemented a self-hosted webinar/video sales letter system using existing low budget and widely available tools, launching quickly for speed to implementation for the marketing Team. This infrastructure allowed full marketing control while reducing costs and boosting conversions.
Salesforce + SFMC Enterprise Migration
Worked on a large migration for an enterprise client moving from a custom solution to Salesforce and SalesForce Marketing cloud. One of my all time favorite and hardest challenges to pickup and move a large enterprise organization, train its team, and implement it at scale. Complex implementation working as the technical and non-technical cross between Marketers and Customer Service and the Developers, Engineers, and admins designing the backend systems.
Companies I've Worked With
Work I Do
Email Deliverability
Inbox more, stress less. I help you repair, maintain, and scale high-performing email systems with strategic volume, segmentation, hygiene, and authentication protocols.
Tech Consulting
From integrations to infrastructure, I help teams select, implement, and optimize the right tools and technologies for high-growth businesses.
Strategic Systems Architecture
Designing smart, scalable, and interconnected marketing and ops ecosystems that support real business goals — not just plug-ins and dashboards.
Marketing Automation
Automate campaigns, journeys, and internal workflows with scalable logic and tools that actually work for your team — not against them.
Project Management
Efficient execution across departments, tools, and teams — I bring structure, velocity, and clarity to complex marketing and tech projects.
Software Evaluation & Selection
Helping you choose the right tech stack for your business — based on ROI, integration, usability, and long-term value, not hype.
Implementation Services
Need startegy AND implementation? We do that too, its often we hear that teams are either lacking in someone capable or with bandwidth to implement. We got you covered.
IT Managed Services
End-to-end technical support and backend stability. From infrastructure to incident response, I’ve got your tech covered.
And More...
Need something specific? Let’s talk. I’ve supported FinPubs, Digital Marketers, Lead Generation companies, Media Companies, Consulting Firms, and more.