Titan Unlimited

Client Overview

An established financial publisher with a large list and operational stucture. The internal team lacked the time and technical expertise to work on anything other than their regular production. New opportunties, new tech and software, and anything outside of the standard "marketing machine" couldn't be prioritized.

The Challenge

We created a team that was responsible for pioneering new software, new tech, and new marketing ideas. All the new innovation and ideas ran through the "Special Projects" department.

Our Approach

Built a process for identifying new opportunities and building a speed to market plan. We created our MVP (minimal viable product) and testing it.
Developed KPI's to determine win/lose score and once we identified successful opportunities how to pass those back to the main machine to consisently execute. This allowed Special Projects to continue innovating new ideas.
Focus on what works, stay skeptical, retest. We focused on what worked and passed it back to the main team. We stayed skeptical and tested our results against multiple angles, lists, and products for large scale viability. And finally just because something didn't work doesn't mean we shouldn't look at it again in the future.

The Results

New Revenue 20% of new revenue each year came from special projects
Innovation: Special Projects drove constant innovation across the organization.
Favorite Project New customer upsell and cross-sell journeys. We used data to drive engagement and create a workflow email series focused on driving 30-day LTV 30-40% across brands.

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